Privacy Policy
How we collect, use and protect the information you share through our website. Last updated October 2026.
1. Who we are
FINISH Performance Health (“FINISH,” “we,” “our,” “us”) operates finishperformancehealth.com and provides non-surgical orthopedic care (DirectOrtho+) and healthspan testing and coaching (FINISH Healthspan) at 394 S. Milledge Avenue, Suite 102, Athens, GA 30605. This policy explains what information our website collects and how we use it.
This policy covers our website only. Health information you share as a patient is protected under our Notice of Privacy Practices, which you receive at your first visit.
2. Information you give us
- Evaluation requests: first and last name, email address, phone number, the reason you are contacting us, and anything you type into the message field.
- FINISH Longevity interest list: name, email address and, if you choose, phone number.
- Calls and texts: if you call or text us, we receive your phone number and the content of your message.
Please do not send medical information through our website forms or by text. They are not intended for clinical details. We will collect any health information we need securely during intake.
3. Information collected automatically
When you visit our site, our website host automatically receives standard technical information such as your IP address, browser and device type, and the page requested.
Cookies. Cookies are small files stored by your browser. We do not currently use analytics or advertising cookies on this website. You can block or delete cookies in your browser settings, and the site will still work if you do.
4. How we use information
- To respond to your request and schedule appointments
- To contact you by phone, text or email about your request
- To send FINISH Longevity updates if you joined the interest list
- To keep the site secure and working properly
- To meet legal, regulatory and professional obligations
We do not sell or rent your personal information, and we do not share it for advertising.
5. Who we share it with
- Service providers who help us run the website and bookings: Webflow (website hosting and form delivery) and Practice Better (online booking, scheduling and payment). They may use the information only to provide services to us.
- Healthcare providers you ask us to coordinate with, or to whom we refer you, with your authorization.
- Legal and regulatory authorities where the law requires it.
- A successor organization if FINISH is merged or sold.
6. Text messages
If you text us, we will reply by text. Message and data rates may apply. Reply STOP at any time to stop receiving texts from us.
7. Third-party links
Our site links to other sites, such as Google Maps and our Practice Better booking page. Information you enter on Practice Better is collected under its own privacy policy and shared with us so we can schedule and provide your care.
8. Security and retention
We use reasonable administrative, technical and physical safeguards to protect the information we hold, and we keep website inquiries only as long as needed for the purposes above or as the law requires. No method of transmission over the internet is completely secure.
9. Your choices
- Unsubscribe from any email we send using the link in the message.
- Leave the FINISH Longevity interest list at any time by emailing us.
- Ask us what personal information we hold about you, or ask us to correct or delete it, by emailing info@finishperformancehealth.com.
We respond to these requests within 30 days.
10. Children and teens
Our website is not directed to children under 13, and we do not knowingly collect their information online. We care for patients from age 14. A parent or guardian should submit requests for anyone under 18, and a parent or guardian must consent to care for patients under 18.
11. Changes
We may update this policy. Changes will be posted on this page with a new “Last updated” date.
12. Contact
FINISH Performance Health
394 S. Milledge Avenue, Suite 102, Athens, GA 30605
(706) 224-9951 · info@finishperformancehealth.com